We’re all familiar with the concept of pet clothes. For years now, people have dressed up their dogs and it isn’t an uncommon sight to see a four legged friend tottering about in a T-shirt or bandana. However, those days are long gone(or at least, they should be) when clothing for dogs was just about making them comfortable for the weather. Dog fashion has slowly started evolving from pure functionality to elegant, aesthetic and trendy fashion. The industry is still fairly untapped in India, but that’s where we come in! At Flury, we marry functionality with fashion to create the best dog accessories for your pooch to make heads turn wherever your furry baby lays his/her paws!

Experiment time: Do a Google search for “Pet accessories online India” and you’ll find a handful of products for your puppy. Notice what’s common among them though? They just don’t make the cut for couture! Most pets accessories lack innovation, style and an element of chic your dog deserves. They’re often designed in solid, basic colours with little to no prints. And what’s fashion without the use of prints, patterns and textures? Take for instance the Indian Print. Our country has always been associated with rich weaves, unique textiles and our love for prints is legendary. Indian prints are inspired from nature, the architecture of temples and forts, rural life and geometric patterns. Indian prints are a unique fashion identity that speak a thousand words. Numerous gorgeous printing styles have emerged from our country hundreds of years ago that still hold relevance in the world of fashion today, both within the country and globally. Let’s look at some popular styles like the tie and dye technique of Bandhani where the cloth is plucked with fingernails into tiny bindings and then dyed. Or the unique block printing techniques of Ajrakh and Sanganeri. These styles are not only a sign of India’s vast legacy and culture but are also applauded all over the world as fashion statements. Indian prints have the power to inspire, illuminate and add a unique touch to one’s identity and wardrobe. The beauty of it? They do the same for your dog! Implement these styles in pets accessories and you’ll witness a beautiful transition from boring to the beautiful.                                       
             
           

The Indian print is a bold, even brazen choice for the modern dog

Dog ethnic wear is a unique concept that we want to bring to the forefront of the dog clothing industry in India. The Indian print is a bold and stylish choice for the modern dog. The use of bright, vivid colours like yellow, red, green, indigo blue, etc are a lovely way for you to shine light on your dog’s cheerful personality. Indian prints are often rooted in nature with motifs of flowers, leaves and vines - elements which your four-legged friends love to explore when they are allowed to be thesmelves in the great outdoors. Dog outfits that embrace these elements of nature make a beautiful statement to the world about your furry pal’s disposition and love for the big, beautiful world. For a more contemporary or modern look, you can opt for Best Dog Clothes with geometric Indian prints. Geometric patterns are a fashion favourite that add a certain sense of edge to your puppy’s personality. They are new, avant garde and contemporary - a great choice for pet parents who want to keep up with the changing trends in the world of fashion. Another interesting way to find the perfect dog accessories is by matching your dog’s personalities to the prints. It is no secret that each dog is very different from the other. Just like us, our dogs have strikingly different personalities, each unique and amazing. We have the divas, the adventurers, the quiet ones, the sunshiny personalities, and so many more. Why not find dog ethnic wear that goes with these traits? For example, try bold colours for your diva pups, or vine/creeper Indian print elements for the puppies that love exploring nature. Maybe pair subtle floral prints or delicate patterns for the shy, quiet puppies and dog outfits with geometric patterns for your quirky pups! Or experiment and see what suits your dog best! The world of dog fashion can be as diverse, beautiful and exciting as fashion has been to us humans for centuries now. It is an expression of your identity and we see no reason why it should be any different for your puppy!



At Flury, we design dog accessories keeping in mind both comfort and couture. Our clothes are crafted to perfection by ensuring we use premium quality materials that are snug and comfortable for your puppy. Not just that, we have a keen understanding of your furry friend and their interests, which is why we ensure that all our clothing is durable enough to withstand wear and tear that is bound to happen during playtime. Our quilted coats are made with pure cotton and our jackets are made water proof to protect your baby. In terms of aesthetics, we play around with Indian prints that are making waves all over the world of fashion. Each piece is carefully crafted with gorgeous Indian prints with floral motifs, vivid colours and geometric patterns. We also employ ancient Indian art techniques like Ikat, Bandhani, Dabu, to name a few and are forever experimenting with other techniques that are sure to allow your dog to make a fashion statement wherever he/she goes. But most of all, we craft every Flury piece with immense love. We understand how special your relationship with your dog is and do our very best to do justice to such a pure and beautiful relationship. To us, Flury is not just a business. Flury is a medium of expression for your furry friends to embrace their personalities and shine their light on you and everyone around you! In fact, all we want is for people to see just how exciting and meaningful the world of pet clothes can be. At the end of it all, we want you to pick clothes for your dogs not because you HAVE to, but because you WANT to.