Flury's Principles

Yes, our story did start with a walk in the park. But where we took it from there is what makes us unique! A simple insight -“to make pet fashion, fashionable”, wasn’t enough. We believe that there’s so much more to the world of pet fashion. That's why, we’ve come up with some

Principles that guide our philosophy at Flury!

#1 Make it Fashionable

When your pet’s personality is as colourful as it is, why shouldn’t our prints be? Flury has a selection of handcrafted, bespoke designs that bring out your pet’s unique personality and quirks

#2 Make it Snug

Your pet deserves to be comfy! We design each piece with premium materials that are as soft as your baby’s coat and keeps them super comfortable and snug.

#3 Make it Tough

We know how excited your puppy is for playtime and we love their energy! That’s why, we make our pieces durable enough to withstand wear and tear that comes with their playtime. We also ensure that our materials are flexible enough to embrace your dog’s playful nature so as to not restrict them!

#4 Make it Lovable

Our pets are as big a part of our family as any of us. That’s why, we craft each Flury piece with the love and thoughtfulness your pet deserves. Each Flury piece is designed not just to be a fashion statement, but a declaration of your infinite love for your best friend, baby and cutestfamily member- your puppy!